Witness: J&J Aimed Risperdal Patch At Children’s Doctors

Fierce Pharma 9-26-12/By Tracy Staton

“With every Risperdal trial — and there have been more than a few — we hear new allegations about Johnson & Johnson marketing techniques. That infamous doctor letter in South Carolina, for instance, in which J&J touted Risperdal as less risky and more effective than its antipsychotic rivals — and which cost the company $327 million in penalties, unless and until J&J wins appeal.

This time, we’re looking into a patent liability suit, one of many that attempt to link Risperdal use with boys’ breast development. The allegation itself is sensational enough to grab headlines. But yesterday’s testimony from an ex-J&J sales manager gave reporters plenty of sound bites — and the opportunity to use the word “popcorn” in a headline.

As Bloomberg reports, Tone Jones, a former district manager at J&Js Janssen unit, testified that part of his job was training sales reps to target doctors who treated children and adolescents. At the time, Risperdal was only FDA-approved for use in adults. Jones also said that he received more than $12,000 in bonuses tied to Risperdal sales to doctors treating children and teens.”

Please see Bloomberg for the whole article or Fierce Pharma online for the rest of their article.

One Response to “Witness: J&J Aimed Risperdal Patch At Children’s Doctors”

  1. Daniel Haszard Says:

    Risperdal reproached.
    Same saga here as Eli Lilly Zyprexa.
    Johnson and Johnson is a trusted brand we associate with babies.
    Risperdal,Zyprexa,as well as the other atypical antipsychotics, are being prescribed for children, even though this is an unapproved, off-label use. An estimated 2.5 million children are now taking atypical antipsychotics. Over half are being given them for Attention Deficit Hyperactivity Disorder,many of these foster children.
    Weight gain, increases in triglyceride levels and associated risks for (life-long) diabetes and cardiovascular disease.
    Eli Lilly made $67 BILLION on Zyprexa!
    *Tell the truth don’t be afraid*
    Daniel Haszard
    FMI zyprexa-victims(dot)com

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